Mar 23, 2013 10:00am PDT
account for long-term for your retirement is risky. it's riskier than an index fund. they have to educate for themselves. >> that's an interesting point. most people would think the opposite. putting my money in a bank is not risky. an index fund is risky. comes down to people's fear. worried about the market. the market is volatile and it's risky. what do you do when people tell you that? >> it's the thing about fear and ignorance allowing us to dictate financial decisions. we should never allow that. we should never be scared of something you don't know about. a lot of individuals are scared of something because they have not put pun in the market. what other alternatives do you have? show me another that can give you a 13.2% return. you show me another that can give that type of return or security. what we have to do, this is what lewis has been doing for years, directly addressing and making sure you know there are other alternatives such as exchange traded funds. for $150 a share you can buy the entire s&p 500. >> all you need is a trading account to get in. this gives you exposure.